Why Affiliate Marketing Is So Important

Monday, July 12, 2010

Much of the information you'll find online is aimed at affiliate marketers: Make millions online! While many of these claims are overblown, they also get the attention of small and medium-sized businesses that also want to cash in on the affiliate marketing gold rush. Becoming an affiliate is as lucrative a proposition as becoming an affiliate marketer. For this reason, you'll see new affiliate opportunities arising each and every day.

Look at what a business is getting if it starts an affiliate program: free advertising. That's the simplest way to put it. The marketer signs up with the business and agrees to put a link on a website. The business only has to pay for this service if a sale is made—normally for a reasonable commission. As this is a sale that wouldn't have been made without the affiliate marketer's site, it is money well spent.

Even if a sale is not made, the link provides a method of advertising that can increase name recognition. Most business owners know that people might not make a purchase until the fifth time they see a brand name or come surfing to a site. An affiliate program can spread the word about a business on dozens upon dozens of sites. When combined with more traditional types of advertising, this can be a great way for a new business to get a foothold or an established business to expand its reach. These links can help search engine ranking as well.

The trick to a good affiliate partnership is finding quality marketers. While you obviously want to have your link on as many sites as possible, you also want those sites to be adept at generating traffic and sales. The fact remains that a large number of affiliate sites are posted and then never updated again. A business wants to find marketers who will design a professional-looking site and market that site effectively. At affiliate forums, businesses can hook up with marketers to start a relationship. A business owner can get a sense of the marketer's skill and drive from his or her stable of sites.

There's a lot of competition for marketers out there, especially established, quality marketers. Your best bet is to offer very attractive terms—a higher commission than the competition or a unique link layout. It should go without saying that your own site is well designed. An affiliate marketer wants to make a sale just as much as you do, and marketers won't sign up with a site that is poorly constructed. Offer a good site and a good product and you'll bring in more affiliate marketers. All this said, it is no surprise that affiliate marketing is growing at such an exponential rate. It is as important to business as any other type of marketing.

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